Statistics compiled for the American Society of Plastic Surgeons show that only 9% of the total number of cosmetic procedures performed last year targeted men. A small percentage, indeed, but that’s still a staggering 1.1 million cosmetic procedures!
The secret’s out: men are turning to aesthetic medicine to look good.
While the most popular procedure was BOTOX® (for women, too), rounding out the list at number 5 was Soft Tissue Fillers, also known as Dermal Fillers. According to the same survey, there were 34,256 procedures performed in 2009 that involved hyaluronic acid based fillers, namely Juvederm ™ and Restylane® – a 10% increase from 2008.
How can Juvederm ™ help men?
The answer is easy: in just about the same ways it can help women. Like most nonsurgical cosmetic procedures, this product isn’t gender-specific. This “next-generation” dermal filler is designed to add volume to tissue, which not only allows wrinkles, creases and lines to smooth out, but also allows facial contours to be redefined. Juvederm ™ can safely and effectively treat aesthetic problems in both women or men. The only difference is what kind of results are desired.
Many men, like women, are concerned about rejuvenating their appearance. As we age, the skin begins to sag and creases form. Nasolabial folds, vertical lip lines, and marionette lines are common problems that are targeted with Juvederm ™. Even lip augmentation, a procedure most of us associate with the Trout Pouts of Hollywood starlets, can be performed using this dermal filler. But obviously, men don’t go for the fullness women desire. Rather, lip augmentation for men achieves results that contribute to a more youthful appearance, eliminating lip lines and/or a sunken appearance. And in general, most men prefer to achieve results that are more subtle and refined.
Juvederm ™ is a great nonsurgical way to achieve a more youthful appearance. With results generally apparent immediately following a 30 minute treatment, it’s no wonder that it’s one of the most popular cosmetic procedures at our nonsurgical cosmetic clinic in Ottawa!